Urbanity Chic , Spotlight Interview – Sarina Scheepers Photography

Sarina Scheepers is a fashion photographer who is currently living and working in London. At Urbanity Chic when we first sampled a morsel of Sarina’s portfolio we were very impressed and enquired if she’d like to be interviewed by us so we could share everything with you too. Despite her hectic schedule she agreed. Read the entire interview below where Sarina discusses, amongst other things, what fashion icons and eras she is inspired by, what she’d like to achieve in the future and what she does to relax when not working.

Sarina Scheepers Photography

Q: How did you get into professional photography?

I remember being a child and scratching through the old boxes of family albums of photos ranging from the 1940’s to 1980’s and being transported to another time, trying to imagine myself in that precise moment. My love for images started then, and turned my passion into creating images while travelling and eventually leading to people and fashion photography.

Q: What do you enjoy most photographing?

I enjoy creating the images in my mind, I have always loved art and design, but never had the ability to paint or draw a picture. With photography, the love is really in re-producing the creativity that I can see when I close my eyes.

Q: How has the last 12 months been for you?

Extremely busy and full of learning curves as I have been always been branching out into other avenues of photography. Establishing creative partnerships with stylists, make-up artists and model agencies have also been a key factor and have ensured professional results.

Q: Who inspires you?

There are so many photographers that have such diverse styles that it would be impossible to choose one person to be inspired by. I love to research and find new talent that inspires me to push boundaries, being part of photographer communities and having the support of my peers is another phenomenal source of inspiration.

Sarina Scheepers Photography

Q: Which modern day fashion designers or fashion icons do you look up to?

I must say that I love style icons that epitomize an era. When I create a brief and someone can understand what I mean when I say “lets channel Madonna in the 90’s”. I love the Olsen girls for their shabby chic style too!

Q: What makes a good photographer in your opinion?

Passion, creativity, professionalism and always being open to learning and sharing. I look at photographers such as Joe McNally and Syl Arena who embody these principles and lead in the industry through example.

Q: Do you prefer using film cameras or digital?

Digital- cost saving, time saving and more environmentally friendly 🙂

Q: Do you prefer to shoot on location or in the studio?

Both have their advantages and disadvantages. I do enjoy the control that studios can offer but I love the different dynamics of location shooting and using the environment to sculpt the image.

Q: Is there anybody you would like to work with (either behind or in front of the camera)?

Emily Soto, Jasmine Star, Christine Meintjies.

Sarina Scheepers Photography

Q: Where are you based?

London.

Q: What are you hoping to achieve in the future?

Editorials baby!

Q: What do you do to relax?

On a day off you will find me hanging out at my local yoga studio or in the park with my little Pug, Molly.

Q: Where would your favourite holiday (vacation) be and why?

During vacations I like to get back to nature, away from technology and the noise of life, the less uninhabited the better! Bali, Maldives, Figi (Tropical, sun, sand and surf).

Q: What songs are on your iPod at the moment?

I have over 10 000 songs on my iPod, my mood completely dictates my music taste!! At the moment I seem to be playing quite a bit of Florence and the Machine, Phoenix and Angus & Julia Stone.

Q: Do you have any interesting hobbies?

I actually teach yoga (when I have time)

Q: If you could give a little piece of advice for aspiring photographers what would it be?

Just keep at it! There are always going to be new techniques to learn and try out and perfect. Find yourself a group of photographers you can talk to- there are always low moments when its good to hear that you are not alone in your frustrations.

Q: What motivates you to do what you do?

The only way I can describe it is that it is like a drug – when you get that image you have been wanting – it’s the highest high- pure bliss!

Sarina Scheepers Photography

Editor’s Note: Sarina Scheepers has great artistic flair for photography, both making her muse feel at ease and having the technical knowledge to materialize her vision into print.

If you’d like to contact Sarina Scheepers or check out some more of her impressive portfolio just follow the links below:

Twitter link: https://twitter.com/#!/sarinascheepers

Facebook link: http://www.facebook.com/pages/Sarina-Scheepers-Photography/143147622375837

Web page link: www.sarinascheepers.com