Spotlight Interview – Dimitra Sardi

Dimitra Sardi is a professional photographer from North London. Despite just returning from an extended stay in her native country of Greece, she kindly agreed to complete a feature photographer interview for Urbanity Chic. Read on to find out who Dimitra’s favourite photographer is, her current career highlights and what aspects of photography motivate her.


Dimitra Sardi Photography


Q: How did you get into professional photography?

I studied photography in Greece and I was lucky enough to get my first job as an assistant photographer while still at the university.


Q: What do you enjoy most photographing?

Practically everything. There have been times that I see something interesting in the street and I tell myself “I wish I had a camera with me now”. Now I carry one with me always, even if it is a small pocket size camera.

Q: How was 2010 for you?

2010 was busy. I have been in London more than a year and I have already met so many people and collaborators in such a short time and worked in quite many projects that I feel lucky.


Dimitra Sardi Photography

Dimitra Sardi Photography


Q: Who or what inspires you?

I usually get my inspiration from cinema.


Q: Which modern day fashion designers or fashion icons do you look up to?

Karl Lagerfeld. He is a designer, a business man and a great photographer too.


Q: What makes a good photographer in your opinion?

A good photographer combines aesthetics and technique. Aesthetics is a personal view of what you believe is beautiful and technique comes with studying and practice.


Dimitra Sardi Photography

Dimitra Sardi Photography


Q: Do you prefer using film cameras or digital?

Digital is way cheaper than film, because you can get loads of pictures in your flash drive at no budget. Film is a little vintage now, but I love the idea of taking a picture and waiting for the film to develop to see the outcome.


Q: Do you prefer to shoot on location or in the studio?

Studio is a controlled environment and it gives you the opportunity to build sets and control the light in a way that you get amazing results. On the other hand location gives you diversity on the background and also you never know what to expect.


Q: Do you have an interesting stories about a particular photo shoot you’d like to share?

I cannot pick a particular story. The whole process of the photoshoot is interesting to me, from the conception of the idea to the final image. You never know what is going to happen and always expect the unexpected.


Q: Do you have a specific style of photography that makes you unique?

I like creating a concept and taking a series of images that altogether make a story.


Q: Do you have a favourite photograph?

I have a favorite concept. The “Seven Sins” photoshoot. I had a very good team of models and make-up artist and loved the whole experience.


Dimitra Sardi Photography - The Seven Sins

Dimitra Sardi Photography - The Seven Sins

Dimitra Sardi Photography - The Seven Sins

Dimitra Sardi Photography - The Seven Sins

Dimitra Sardi Photography - The Seven Sins

Dimitra Sardi Photography - The Seven Sins

Dimitra Sardi Photography - The Seven Sins


Q: Who is your favourite photographer?

I love David LaChapelle. His work is so unconventional that stands out. I also like Javier Vallhonrat. His images remind me of paintings.


Q: Is there anybody you would like to work with (either behind or in front of the camera)?

Dave Hill. He is a photographer and editor and I am sure there are a lot of things to learn from him.


Q: What does fashion mean to you?

Fashion is the art and craft that heightens the woman’s or the man’s silhouette.


Q: How would you define your personal style?

I like my photos to be clean and go straight to the point. When the viewer sees the images he must understand what the photo(s) are all about in one glance and feel the emotions portrayed.


Dimitra Sardi Photography

Dimitra Sardi Photography


Q: Where are you based?

I am based in North London.


Q: What’s been the highlight of your career to date?

When I saw my work published in Vogue Hellas.


Q: What are you hoping to achieve in 2011?

See more of my work published.


Q: What do you do to relax?

Listening to the music.


Q: What songs are on your ipod at the moment?

My playlist is a mess. I have songs from Beyonce to Metallica, but they are my favorite songs and I love listening to them over and over again.


Q: Do you have interesting hobbies?

I love going to the cinema.


Q: If you could give a little piece of advice for aspiring photographers what would it be?

Try to learn the basics first and take as many photos as you can.


Dimitra Sardi Photography


Q: What motivates you to do what you do?

When you get an exciting picture or create a concept you know you want more. This is why you continue do what you do.



Editor’s Note: Dimitra Sardi’s photography draws on a wide range of creative and social influences to create something both unique and appealing.

If you’d like to see more work or contact Dimitra, just follow the links below:

facebook link:
web page link:


About Urbanity Chic

Urbanity Chic is an interactive magazine for anyone who loves fashion and style.

Find out about the best style tips, fashion trends as well as in depth articles about the most influential fashion icons, fashion designers and fashion photographers.


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